My goal was to create a radio ad script that would pull on the heartstrings of an older-crowd while also appealing to children. After all, parents are the ones deciding in the end. 

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I took a children's story that almost everyone is familiar with, The Princess and the Frog, and used it as inspiration. The intention was that the younger crowd would find it funny and playful, while the older crowd would find the same, and it would allow them to reminisce about their childhood.

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In the end, this piece was selected as the client's favourite.